One of the biggest mistakes beginners to Internet marketing make with respect to their new website is to believe in the old saying, “Build it and They Will Come”. Nothing could be further from the truth. Only in VERY rare situations does someone create an online site or business so unique that it attracts wide attention and is an instant hit. In almost all cases, building an Internet business is a long, inch-by-inch process.

For most beginners, simply getting a site created and published to the Internet is a huge undertaking. Many will finally get the site finished and then expect the traffic to start coming. They wait a week; two weeks…a month, two months…and by six months the site has still produced no results because it is getting almost no traffic. (Within six months 99% of beginners have given up completely and moved on.)

If you are lacking in web design skills, I have a package of tutorials which most people can learn to create a simple site in a weekend with:
Real WebSite Pro

In truth, building a site and getting it live on the Internet (using a website host)is the easy part! Beginners will never understand this simple truth unless they stick with their dream of building a successful Internet business.

I could crank out four or five pretty cool websites each month with no problem. In a year’s time I could have fifty complete sites! According to beginners’ mentality, I would be raking in the big bucks with all those sites! But here is how it would work:

I would spend all my time creating the neat sites and getting them published to the web. I would have no time to spend tweaking and performing correct SEO on each site. I sure wouldn’t have time to cultivate incoming links to the site (which Google needs to see before it ranks a site well). What would I have besides 50 cool website? No Traffic!

Make sure you do not get on the BAD side of Google and end up getting your site BANNED! Read what Google does NOT like with respect to bad SEO marketing techniques.

One is far better off to create one site about one niche area and put a LOT of effort into getting that ONE site ranked well. I would much rather have one site getting 5,000 page views each month than fifty sites each getting only a few.

I cannot emphasize enough to beginners that Internet marketing has a very long success curve. There are many pieces to the puzzle which must all come together before success can be enjoyed. Building a site is just one of the many pieces.

By the way, many beginners believe PayPerClick is the answer for getting traffic. Beware of this! AdWords is a powerful tool but it has a steep and expensive learning curve!