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Black Hat Techniques Will Get Your Site Banned!
It is amazing to me how many ebay auctions there are for Internet marketing schemes which could get the buyer's site BANNED from Google. Techniques or software which are designed to "fool or trick" Google is called Black Hat SEO (search engine optimization). Google can and will ban your site if you practice anything they consider Black Hat. You NEED Google for your online business success! As I write this, there is an auction on eBay for cloaking software. This software is designed to trick the search engines into ranking the site higher than normal. Never mind exactly how it works, just do not do it! In Google's guidelines for webmasters they specifically say that cloaking is not allowed. Yet the seller of the software on eBay advertises it as the best thing since sliced bread! Another auction on eBay offers to get your site thousands of incoming links. Those kinds of links will not help, and they could harm your site. They are using what is called "link farming". And Google can penalize sites significantly for this practice. The moral of this story is that a new site owner has to be VERY careful not to accidentally do something which Google forbids. Educate yourself about search engine marketing or spend your time and money marketing in some other ways. Here is a short list of things Google will penalize or ban sites for: * No hidden text! You must not use the same (or close) color for text as you do for the background. Do not try to hide ANYTHING from Google.
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