Online Marketing: Focus Your Efforts

When you first thought about venturing into the world of Internet marketing, you no doubt were looking at the many benefits and opportunities online businesses could offer. Then, after jumping in, you realized that success may take a little more time and work than expected.

If you have been giving your business plenty of time and effort and still aren’t seeing good results, I may have an answer for you as to why things seem to be moving so slowly. I work with many beginners and I see many of them falling into the same ruts and routines which prevent them from enjoying the success they seek.
Of course you first have to ask yourself if you are giving your business an adequate amount of time and effort. If you don’t feel you are, then that is another matter.

However, if you feel like you are working hard without seeing good results; the problem in most cases is focus.
I am assuming you have already taken my Internet Marketing Crash Course and have read or watched more than a few of my tutorials…at least enough to have a general idea of what Internet marketing requires.

If you still feel things are progressing at a snail’s pace, take a look at the focus issue.
Here is what I mean:
You know that traffic is the key to your success. You also know there are many ways to generate traffic. You know how beneficial search engine optimization can be. You understand the power of article marketing. You realize that AdWords is tough, but it can also be very rewarding.

You read how Twitter, Digg, My Space, and other social sites can generate large amounts of traffic. You have heard about Google’s love affair with Squidoo (although that is somewhat over now).
OK you get my point. You KNOW a lot about this stuff. You KNOW it takes work and you are more than up for the task.
Here might be a sample of your weekly routine:
You write and optimize a page or two of content for your site. You submit an article to EzineArticles. You tweak an AdWords campaign you are trying to make work. You post to Twitter once a day or so.

You update your MySpace page and added another page to your Squidoo lenses.
You feel like you put in a honest week’s worth of work. Just like last week and the week before that and the week before that and….
You know where I am coming from there too don’t you!
OK. You worked hard. But here is the problem.

In almost every aspect of Internet marketing, results from any one method are greatly enhanced as more effort is added to a given method. 10 hours of work spread across 6 or 7 different marketing methods will yield far fewer results than 10 hours focused on just one method; results began multiplying instead of simply adding up.
All 6 or 7 of the marketing methods you use are valid and help make countless Internet marketers very rich. However, you are only one person.

If you try and spread your efforts across all those traffic generating techniques, you will surely be disappointed with the results.
Instead, evaluate your time and choose just one or two of the methods and hit it or them hard with Relentless Focused Action!

Even if you only can do one at a time, you will see more results from that one method then you saw from the times you were attempting them all.
I won’t attempt to tell you which methods to use; they all can be very good traffic generating methods. In most cases, SEO should be the foundation.

However, the other methods work too. If Twitter is your thing, go for it! If you really get into writing and submitting articles, then go full steam ahead there. Pick methods you like. Otherwise, you won’t do them justice.

Test this for yourself. Take a look at where you are right now. Focus some intense marketing on just a method or two for a few months and watch the results. I guarantee you will see what I mean when I say Relentless Focused Action is the key to your success.