AdSense Ads: The Fewer the Better?

One of the biggest mistakes you can make when placing AdSense ads on your
pages is placing TOO MANY ad units on a single page!

Besides how this SCREAMS to visitors that you are begging for them
to help you make some income, it is not productive for other
reasons too.

In all my testing, and from my research, it is obvious that less is
more when it comes to better producing AdSense pages. Why is this?

First of all, the most important determining factor for people
clicking your ads is how long they are spending on your site in the
first place. When someone comes to a site which looks to be boring
or simply full of ads, their response will be to click the back
button and NOT one of your AdSense ads.

If your content is compelling and keeps a visitor on the site
longer, they will be more likely to click an AdSense ad. The space
you use showing all those many ad groups could better be spent
featuring valuable content which the visitor will find interesting.

Secondly, Google is all about making money for Google. If you only
select to have one ad group on your page, Google is more likely to
populate that group with higher paying ads. If you have multiple ad
groups on one page, Google will be forced to fill the many groups
with some very low paying ads. Therefore, the average value of
clicks on that page will be diluted by those lower quality ads.

Don't blindly trust this advice though. Testing is vital! Carefully
record your clicks and earnings for a page over time. Then modify
it (move or delete some ad groups) and let it run until you have a
few hundred or so clicks again; record these and compare with the
previous format. Then modify it and test again! Continued testing
is KEY!

I think you'll find that fewer ads really prove to be more money in your
pocket for a given amount of traffic to you AdSense sites!